Why isn't Lifecake free?

We don’t believe anything on the Internet is free. Very often you pay with your privacy as currency: you trade information about yourself in order to watch a video or read a newspaper article. This can work very well for someone else’s content.

But when you want to safeguard your own content and ensure it is 100% safe, we don’t believe this is best. We think your privacy online – and that of your children – is absolutely paramount, and we would never put advertising or marketing messages next to your most treasured memories. 

We'd love to hear your thoughts on this, so feel free to write us at feedback@lifecake.com.

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