I suggest you ...

At login have the option to use a "user name" instead of an email address

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Lawrence Meek shared this idea  ·   ·  Flag idea as inappropriate…  ·  Admin →
under review  ·  AdminIpek (Chief Satisfaction Officer, lifecake) responded  · 

Hi, Lawrence! Thanks for the suggestion.

Do you see a username as better so you don’t have to give your email address?

The reason we didn’t introduce usernames originally was because we got feedback from customers that they didn’t want to have to remember yet another username (as well as a password) for a service. With an email, it’s much easier to remember.

So it would be good to understand your thoughts on how this would make things easier for people.

Thanks!

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